At the LEGO Group, our mission is to inspire and develop the builders of tomorrow. Our most well-known product to do so is the LEGO brick - an amazing play system for both kids and adults. The LEGO bricks are all part of the LEGO system, which essentially means that they can easily be combined in innumerable ways – and just as easily be dismantled. The more LEGO bricks you have, the more fertile your creativity can become. The combination of a structured system, logic and unlimited creativity encourages the child to learn through play in a wholly unique LEGO fashion.